Overpacked Paket by Jiawen Li is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2020

Overpacked Paket

by Jiawen Li

Brončana nagrada A' Design Award Winner in Ambalaža Category

11,684

Verified Award Winner

Verify Award Status for #101193

View at A' Design Award Press Release Award Badge

Colors

The Design

About Overpacked Paket

Dizajnirala je paket peciva, koji se na festivalu koristi kao poklon obiteljima s djecom od 2 do 3 godine. Inspirirani su građevnim blokovima, a značajke čudovišta dizajnirane su na površini građevnih blokova. Kutija za pakiranje može se reciklirati i pretvoriti u građevinske blokove, a pomoću čudovišnih crta lica na kutiji za pakiranje, očiju, nosa, usta i više kombinacija može se koristiti za nakupljanje onoga što on misli da je lice čudovišta, poput izrade Frankentense Like znanstvenici, nadahnjuju dječju maštu.

The Recognition

About the Brončana nagrada A' Design Award

Overpacked Paket je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Overpacked Paket bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Overpacked Paket sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product packaging box I designed is a package of pastries, which is used as a gift to families with children 2 to 3 years old at the festival. It is inspired by the building blocks, and the monster's features are designed on the surface of the "building blocks". The packaging box can be recycled and turned into building blocks.
Dimensions & Packaging: The size of the whole package is 240mm * 70mm * 240mm, and then it includes 4 rectangular cubes (140mm * 70mm * 70mm), 4 triangular prisms (70mm * 70mm * 70mm), and 4 cubes (70mm * 70mm * 70mm).
Tags: Over-packing, green, building blocks, children,
Inspiration: Overpacking is very serious in China, especially the packaging of some gift boxes. The packaging of many gift boxes greatly exceeds their use value, and many merchants will increase the price of goods by attaching materials to the packaging of the goods in order to make huge profits.
Project Duration: The project started in Xiamen, China in April 2019 and was completed in Chengdu, China in January 2020.
Operation Flow: When eating the cakes inside, the packaging box can be recycled and used as a toy for children.

Read the Press Release