Sweet Osmanthus Ambalaža za vino by Yunxin Chen

Sweet Osmanthus Ambalaža za vino by Yunxin Chen is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2020

Sweet Osmanthus Ambalaža za vino

by Yunxin Chen

Client: Kwei Mun Lung

Brončana nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #101516

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sweet Osmanthus Ambalaža za vino

Slatki Osmanthus je dizajn ambalaže za kinesko vino proizvedeno od cvjetova slatkog osmanthusa i grožđanog soka, bez dodane vode. Kutija ima dimenzije 230 x 90 x 90 milimetara. Dizajn se oslanja na kulturu Jiangnana, regije poznate po svojoj dugoj povijesti i klasičnim vrtovima. Motiv prozora korišten je kao glavna tema, jer prozori izražavaju karakter vrtova Jiangnana. Svaki prozor nudi drugačiji pogled. Četiri strane kutije zajedno čine jedan kontinuirani vrtni prizor koji iznova pripovijeda priču o regiji.

The Recognition

About the Brončana nagrada A' Design Award

Sweet Osmanthus Ambalaža za vino je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Sweet Osmanthus Ambalaža za vino bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Sweet Osmanthus Ambalaža za vino sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We choose pure materials from nature, sweet osmanthus and grape juice, without any drops of water to produce Sweet osmanthus wine. that's why our design turn to be natural.
Dimensions & Packaging: 230mm x90mm x90mm
Tags: Chinese wine, Jiangnan culture, Sweet osmanthus, Packaging design, Chinese garden
Design Challenge: The challenge of the project is researching the culture and how to describe it, which contains visualizing the significant events in past three thousand years of every dynasties and painting it as a JiangNan picture in modern design skills
Research: Chinese JiangNan Culture
Method: consulting ancient books, visiting JiangNan cities, doing questionnaire, doing visual research.
Opinion: In the eyes of Chinese people, JiangNan is more than a district, and it represents the unique culture.
Inspiration: The core of kwei mun lung brand culture is reserving the shining parts in three thousand years history of jiangnan, so we retell the story of this land during the past years, which forms the . we selected the representative part of it, the garden art of jiannan, to show the products. meanwhile, the window is chosen to be subject, which can show the special characteristics of jiannan garden. That's one window, one different outlook. the four sides of the production box show a complete scenery of .
Project Duration: The project started in August,2019 in Torino and Finished in January, 2020.
Restaurants of KWEI MUN LUNG nation wide and online supply.
Team Members: Yunxin Chen
Chengkai Xu
Jianhe Liang
Weichun Lin
Shengtao Jiang
Mengjiao Shi