Shiny Meadow A2 Boca za mlijeko – dizajner Mengniu Dairy

Dizajn Shiny Meadow A2 Boca za mlijeko čiji je autor Mengniu Dairy iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2020

Shiny Meadow A2 Boca za mlijeko

autor/ica Mengniu Dairy

Klijent: China Mengniu Dairy Company Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Shiny Meadow A2 Boca za mlijeko

Shiny Meadow A2 boca je dizajnirana za svježe mlijeko. Boca je izrađena od PET-a visoke prozirnosti, koji joj daje teksturu stakla. Oblik se temelji na klasičnoj europskoj staklenoj boci za mlijeko te je iznova osmišljen na moderan način. Velika prozirna površina prikazuje mlijeko unutra, tako da se proizvod može izravno vidjeti. Velika oznaka A2 u središtu kombinirana je s prehrambenom piramidom kako bi se stvorio prepoznatljiv brend. Boca ima zapremninu od 720 ml, a mjeri 80 mm u najvećem promjeru i 238 mm u visini. Cilj dizajna je izraziti jednostavnost i čistoću.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Shiny Meadow A2 Boca za mlijeko je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Shiny Meadow A2 Boca za mlijeko bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Shiny Meadow A2 Boca za mlijeko je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Dimenzije i pakiranje: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Oznake: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Proizvodna tehnologija: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Dizajnerski izazov: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Istraživanje: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Inspiracija: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Trajanje projekta: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Tijek rada: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Patenti: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Članovi tima: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Zasluge za fotografije: .