Nostalgia Parfumerija – dizajner Dmitry Pozarenko

Dizajn Nostalgia Parfumerija čiji je autor Dmitry Pozarenko iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Unutarnjeg Prostora i Izložbi.

SrebroInterijer· 2020

Nostalgia Parfumerija

autor/ica Dmitry Pozarenko

Klijent: Gold Apple

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Interijer

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Dizajn

O dizajnu Nostalgia Parfumerija

Industrijski krajolici 1960-1970-ih potaknuli su ovaj projekt. Metalne konstrukcije izrađene od vruće valjanog čelika stvaraju realističnu intonaciju antitopije. Za zahrđali profilirani lim stare ograde stvara se atmosfera potpune slobode izražavanja. Otvorene tehničke komunikacije, obrijana žbuka i pločice od granita dodaju interijeru industrijski šik šezdesetih.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Nostalgia Parfumerija je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Nostalgia Parfumerija bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Nostalgia Parfumerija je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Dimenzije i pakiranje: The total area is 1630 sq.m.
Oznake: interior design, retail space, metal, stone, industrial, sixties
Proizvodna tehnologija: Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Dizajnerski izazov: The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Istraživanje: Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Inspiracija: Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Trajanje projekta: The store is located in the center of Moscow. The project was completed in 2018.
Tijek rada: The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Članovi tima: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak
Zasluge za fotografije: All images: photographer Mick Pomortsev, 2019.