Tucher AEcht Nuernberger Kellerbier Dizajn Ambalaže Od Bavarskog Piva by Bloom GmbH Nuernberg

Tucher AEcht Nuernberger Kellerbier Dizajn Ambalaže Od Bavarskog Piva by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 Zlatna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ZlatoAmbalaža· 2020

Tucher AEcht Nuernberger Kellerbier Dizajn Ambalaže Od Bavarskog Piva

by Bloom GmbH Nuernberg

Client: Bloom GmbH Nürnberg

Zlatna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #102378

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tucher AEcht Nuernberger Kellerbier Dizajn Ambalaže Od Bavarskog Piva

U srednjovjekovno doba, lokalne pivovare ostavile su svoje pivo u preko 600 godina starim podrumima urezanim u stijene ispod dvorca Nürnberg. Poštujući ovu povijest, pakiranje "AEcht Nuernberger Kellerbier" daje autentičan pogled u prošlost. Oznaka piva prikazuje ručni crtež dvorca koji sjedi na kamenju i drvenu bačvu u podrumu, uokvirenu fontovima u stilu vintage. Brtvena naljepnica s zaštitnim znakom tvrtke "Sveti Mauricijus" i plutenim plutenim čepom u boji bakra donose majstorstvo i povjerenje.

The Recognition

About the Zlatna nagrada A' Design Award

Tucher AEcht Nuernberger Kellerbier Dizajn Ambalaže Od Bavarskog Piva je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Tucher AEcht Nuernberger Kellerbier Dizajn Ambalaže Od Bavarskog Piva bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Tucher AEcht Nuernberger Kellerbier Dizajn Ambalaže Od Bavarskog Piva stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Dimensions & Packaging: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Tags: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Design Challenge: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Inspiration: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Patents: Tucher Bräu GmbH und Co. KG
Team Members: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Image Credits: Bloom GmbH Nürnberg