Paranormal Ambalaža za vino by Estudio Maba

Paranormal Ambalaža za vino by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Zlatna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ZlatoAmbalaža· 2020

Paranormal Ambalaža za vino

by Estudio Maba

Client: Bodegas Baron

Zlatna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner
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Colors

The Design

About Paranormal Ambalaža za vino

Paranormal je dizajn ambalaže za obitelj vina predstavljenih u bordoškim i burgundskim bocama. Grafička tema temelji se na čudnim i neobjašnjenim fenomenima, obrađenima s misterijem i ironijom. Detaljne digitalne gravure podsjećaju na stare alkemijske knjige i drevne kodekse. Slova su nacrtana sa starinskim i nepreciznim izgledom, nalik ručnom tisku. Svaka etiketa izrađena je od pamučnog papira s visokim reljefom, otiskivanjem i potezima laka. Dizajn je zamišljen tako da traje i omogući nove priče za svaku berbu ili sortu grožđa.

The Recognition

About the Zlatna nagrada A' Design Award

Paranormal Ambalaža za vino je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Paranormal Ambalaža za vino bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Paranormal Ambalaža za vino stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: wine, bottle, design,
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
Research: From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
Inspiration: From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
Project Duration: Murcia, Spain, January to September 2019
Operation Flow: The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
Patents: Bodegas Baron
Team Members: Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres
Image Credits: Estudio Maba