Portugal Vineyards Maloprodajni Prostor by Ricardo Porto Ferreira

Portugal Vineyards Maloprodajni Prostor by Ricardo Porto Ferreira is a highly esteemed winner of the very prestigious 2020 Zlatna nagrada A' Design Award in Dizajn Unutarnjeg Prostora i Izložbi Competition Category.

ZlatoInterijer· 2020

Portugal Vineyards Maloprodajni Prostor

by Ricardo Porto Ferreira

Client: Porto Architects

Zlatna nagrada A' Design Award Winner in Interijer Category

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Verified Award Winner
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Colors

The Design

About Portugal Vineyards Maloprodajni Prostor

Konceptna trgovina Portugala Vineyards prva je fizička trgovina za internetsku kompaniju za proizvodnju vina. Smještena uz sjedište tvrtke, okrenuta ulici i zauzima 90m2, trgovina se sastoji od otvorenog plana lišenog pregrada. Unutrašnjost je zasljepljujuće bijela i minimalni prostor s kružnom cirkulacijom - bijelo platno za portugalsko vino koje može zasjati i biti izloženo. Police su isklesane uza zidove u odnosu na vinske terase, na 360 stupnjeva i impresivno maloprodajno iskustvo bez šaltera.

The Recognition

About the Zlatna nagrada A' Design Award

Portugal Vineyards Maloprodajni Prostor je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Portugal Vineyards Maloprodajni Prostor bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Portugal Vineyards Maloprodajni Prostor stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A white canvas for the Portuguese wine to shine and be displayed. The interior is a blindingly white and minimal space with circular circulation. The shelves are carved out of the walls in reference to the wine terraces on a 360 degrees immersive retail experience with no counter. A retail space where staff are on the client side, suggesting, promoting and serving.
Dimensions & Packaging: Knauf, drywall system; Marilina, epoxy floor; Cin, paint; Ezpeleta, chairs; Lumit, lighting; Charme Versatil, fit-out.
Tags: Portugal Vineyards, terraces, curved walls, white space, minimal interiors
Production Technology: The curving walls are made of a gypsum board supported by a metal frame and the shelves are engineered wood supported in the same structure. The color is an element of the wine tasting process. After taking the decision to have a bright space we found that the RAL 9003 is the recommended color to be used as a background when observing the aging wine in the wine tasting events. It made sense to us to apply it to our concept as retail is all about the exhibition.
Design Challenge: The creative challenge of this project was to find that a circle plan could be the best answer for a squared existing space. Facing a squared plan, a cornered entrance and a secondary access we found our answer in the use of geometry. The displays are carved out of the walls in reference to the vineyard terraces in a circular shape that fills the customer field of view sensitively with indirect lighting and the sharp contrast between the product and the space.
Research: The initial challenges behind the space were to find the answers through geometry, to allow enough footfall to have the 600 references the clients intended to display, the design should allow the space to be used as a venue for suppliers presentations and to have an area for wine tasting. These requirements were answered through the definition of a radious that allowed the inner circle to gather about 50 people; three levels of terraces where all the bottles rest and a loop circulation that would be broken by the access points.
Inspiration: The traditional references to dark cellars and wood materials had to be completely disregarded. Out of this brief we immediately interpreter the need for light and an open plan. Also, while designing a retail space, where emotions tend to be rationalised and as a designer, we work to find solutions beyond the existing condition.
Project Duration: The project duration was from April to September 2019.
Operation Flow: Space with very linear, clear and open circulation where the staff is placed in center stage. From the moment clients enter the space they are accompanied side-by-side, with no counters, shelves or walls dividing or separating them from the staff members.
Patents: Copyrights belong to Porto Architects, 2019
Team Members: Ricardo Porto Ferreira
Image Credits: #1: Photographer Ivo Tavares Studio