Human and Sea Digitalna ilustracijska serija by Liu Xiaorong and Huo Kai

Human and Sea Digitalna ilustracijska serija by Liu Xiaorong and Huo Kai is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Likovna Umjetnost i Umjetničke Instalacije Competition Category.

BroncaLikovna Umjetnost· 2020

Human and Sea Digitalna ilustracijska serija

by Liu Xiaorong and Huo Kai

Client: Northeastern University

Brončana nagrada A' Design Award Winner in Likovna Umjetnost Category

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Verified Award Winner

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The Design

About Human and Sea Digitalna ilustracijska serija

Čovjek i more je serija digitalnih umjetničkih ilustracija o odnosu između ljudi i oceana. Ilustracije koriste nadrealistički stil i formu montaže. Ženski likovi se pojavljuju među ribama, koraljima i algama, zajedno s otpadom ostavljenim u vodi. Harmonija između ljudi i oceana je hvaljena, dok se zagađenje i uništavanje oceana kritiziraju. Svaka slika je nacrtana na grafičkom tabletu pomoću softvera za digitalno slikanje. Serija je pripremljena za tisak i online medije, s ciljem podrške zaštiti morskog okoliša.

The Recognition

About the Brončana nagrada A' Design Award

Human and Sea Digitalna ilustracijska serija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Human and Sea Digitalna ilustracijska serija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Human and Sea Digitalna ilustracijska serija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Human beings are closely connected with the ocean. A series of digital art illustrations describe the harmonious symbiotic relationship between human beings and the ocean, which is dialectical. When human beings destroy the ocean, they also destroy their homes. When human beings care for the ocean, they can live together. Digital art illustration, in the form of surreal art, shows that human beings and the ocean are the community of destiny.
Dimensions & Packaging: The size of the illustration is 127x127 cm; 63.5x63.5cm. It is used for print and online media.
Tags: Human, Ocean, Digital art, Illustration, Destruction, Harmony
Production Technology: Digital illustration is finished by computer drawing technology. Using "Sai" software, combining with digital board for image drawing and post art processing, this is a systematic process of art processing, requiring stylized performance, surreal digital painting is very promising.
Design Challenge: The difficulty and challenge of digital art illustration is to deal with montage's artistic effect and painting form vividly. It is not easy to achieve the ultimate in the pursuit of artistry and profundity.
Research: In the context of human damage to the ocean, marine organisms and marine resources have been greatly damaged and polluted. In the long run, human destruction is possible. Digital art illustration reflects this content. In the form of montage, it praises the harmony between human beings and the ocean from the front, criticizes the behavior of human destroying the ocean from the back, and expresses human reflection.
Inspiration: The originality of digital art illustration comes from the destruction of the ocean by human beings, and the concern and protection of the ocean ecology by human beings, with the purpose of sustainable development of the ocean.
Project Duration: The project started from March 2019 and finished in September 2019. The design is done in Shenyang.
Operation Flow: The content of the illustration is that the female characters have affinity with the marine life, surrounded by fish, coral, seaweed, etc., and the garbage left in the ocean by human beings. The information that they convey to people has three points: 1. The harmony between human beings and the ocean; 2. The destruction and pollution of the ocean by human beings; 3. The consequences that human beings should bear. These contents are transmitted to the public, and the artistic concept is deeply rooted in the people's mind.
Team Members: Design Director:Huo Kai, Illustrator: Liu Xiaorong
Image Credits: Liu Xiaorong and Huo Kai, 2019.