DoReDo Enterijer salona by Gautam Desai is a highly esteemed winner of the very prestigious 2020 Željezna nagrada A' Design Award in Dizajn Unutarnjeg Prostora i Izložbi Competition Category.

ŽeljezoInterijer· 2020

DoReDo Enterijer salona

by Gautam Desai

Client: Gautam Desai Design

Željezna nagrada A' Design Award Winner in Interijer Category

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Verified Award Winner

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Colors

The Design

About DoReDo Enterijer salona

DoReDo je wellness centar koji unutar 550 četvornih metara objedinjuje kliniku za ljepotu, salon, spa, studio za jogu i mali kafić. Raspored prostora oblikovan je po uzoru na trgovine u zračnim lukama, gdje izlošci ostaju ispod razine očiju, a kretanje ostaje jednostavno i jasno. Koraljna boja korištena je kao naglasak i pojavljuje se isključivo na drvenim okvirima lukova u središnjem maloprodajnom dvorištu koje povezuje sve usluge. Svaki posjetitelj prolazi kroz koraljne lukove. Drveni podovi, osvijetljene konzole s ogledalima, viseće metalne police za odlaganje i stakleni lusteri upotpunjuju enterijer.

The Recognition

About the Željezna nagrada A' Design Award

DoReDo Enterijer salona je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da DoReDo Enterijer salona bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. DoReDo Enterijer salona se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: One of the most prominent elements of the design that was designed to be specifically eye catching, is the pop colour, coral. The coral serves two purposes, it is reflective of luxury and beauty, and also happens to be a colour that few brands have adopted. The coral only makes its presence felt in the arches of the retail courtyard, the hub of DoReDo that offshoots onto its various offerings. No matter where you go in the space, you have to pass through the coral arched courtyard.
Dimensions & Packaging: 550 Square Meters
Tags: Salon, Spa, Aesthetic Clinic, Yoga Studio, Cafe, Wellness, Feel Good, Interior Design, Interior Styling, Luxury-Industrial-Chic, Modern, Contemporary, Coral, Arch, Retail
Production Technology: The material pallet includes wood framed arches, painted galvanised iron ac duct, wooden flooring, grey slate finished vitrified flooring, full length self lit mirrored consoles, veneered furniture, ceiling suspended MS frame storage racks, led spotlights, glass chandeliers, brass lamp shades, machine crafted bulb holders, wallpapers and printed vinyl wall art, to enhance the luxury, industrial and chic aesthetic of the salon
Design Challenge: The hardest part was to the assemble all the research, design and aesthetics, and to deliver the project to the Owner in the stipulated time of the fit out and with in a tight budget
Research: The design & aesthetic process involved researching existing retail spaces around the world sporting a user friendly experience
Inspiration: “I am one of the few people who love shopping at airports; everything is under eye level, simplified and user friendly, you’re not overwhelmed by walls and walls of décor.”
The entire theme for DoReDo, which comprises a beauty clinic, salon, spa, yoga studio and a little cafe, stemmed from the Architect’s airport shopping experiences.
Project Duration: The interior fit out started in January 2019 and finished in April 2019. The project is located in Nashik, India
Operation Flow: The design intent was to craft an experience that fosters interaction and induce a sense community to users, while creating a unique identity for the upcoming brand.
DoReDo, a 6000 square feet salon was modelled after airport retail experience.
“I am one of the few people who love shopping at airports; everything is under eye level, simplified and user friendly, you’re not overwhelmed by walls and walls of décor.”
The entire theme for DoReDo, which comprises a beauty clinic, salon, spa, yoga studio and a little café, stemmed from the Architect’s airport shopping experiences.
Patents: Copyrights belong to Gautam Desai Design, 2020
Team Members: Gautam Desai
Niketa Khanna
Ruchika Madhar
Kavita Narvekar
Image Credits: Fabien Charuau