Mi Temple of Heaven Builder Packaging Ambalaža igračke od kockica za slaganje – dizajner Yang Zhang

Dizajn Mi Temple of Heaven Builder Packaging Ambalaža igračke od kockica za slaganje čiji je autor Yang Zhang iznimno je cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2021

Mi Temple of Heaven Builder Packaging Ambalaža igračke od kockica za slaganje

autor/ica Yang Zhang

Klijent: Beijing AIQI Technology Co., Ltd.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Mi Temple of Heaven Builder Packaging Ambalaža igračke od kockica za slaganje

Ambalaža Mi Temple of Heaven Builder papirnata je ambalaža za igračku od kockica za slaganje. Vanjska površina prikazuje Dvoranu molitve za dobru žetvu kroz fine crteže linija, a raspored s velikodušnim bijelim prostorom održava sliku smirenom. Struktura objedinjuje izlaganje i pakiranje u jednoj kutiji. Otvaranjem gornjeg poklopca otkriva se tiskana vrata koja prikazuju povijest tradicionalnog kineskog drvenog spajanja, s popisom svih dijelova na poleđini. Iza vrata vrećice s kockicama poslagane su u slojevima. Unutarnja se struktura može izvaditi i ponovno upotrijebiti kao kutija za pohranu.

Priznanje

O nagradi Brončana nagrada A' Design Award

Mi Temple of Heaven Builder Packaging Ambalaža igračke od kockica za slaganje je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Mi Temple of Heaven Builder Packaging Ambalaža igračke od kockica za slaganje bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Mi Temple of Heaven Builder Packaging Ambalaža igračke od kockica za slaganje sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
Dimenzije i pakiranje: Packaging Size: 403x301x155mm
Oznake: Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
Proizvodna tehnologija: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Dizajnerski izazov: How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
Istraživanje: The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
Inspiracija: Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
Trajanje projekta: The project started in March 2020 and finished in May 2020 in Beijing, China
Tijek rada: The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life.
Članovi tima: Beijing AIQI Technology Co., Ltd.
Zasluge za fotografije: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao