Mi Transformers Optimus Prime Packaging Ambalaža za igračku od kockica za slaganje by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Željezna nagrada A' Design Award in Dizajn Ambalaže Competition Category.
ŽeljezoAmbalaža· 2021
Mi Transformers Optimus Prime Packaging Ambalaža za igračku od kockica za slaganje
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
Željezna nagrada A' Design Award Winner in Ambalaža Category
- 10,808
- Verified Award Winner
- Verify Award Status for #106372
The Design
About Mi Transformers Optimus Prime Packaging Ambalaža za igračku od kockica za slaganje
Ambalaža Mi Transformers Optimus Prime je papirnata ambalaža dizajnirana za igračku od kockica za slaganje. Prednja strana kutije prikazuje sastavljeni proizvod, tako da je kupcima jasan oblik i pokretni dijelovi. Minimalistički stil i shema boja odražavaju karakter igračke. Funkcije prikaza i pakiranja objedinjene su u jednoj strukturi. Gornji poklopac se otvara i otkriva slojevite vrećice s kockicama. Donja kutija se otvara na obje strane i formira zasebne kutije za odlaganje. Dijelovi se mogu razvrstati prema vrsti, a kutija se može ponovno koristiti za svakodnevno spremanje.
The Recognition
About the Željezna nagrada A' Design Award
Mi Transformers Optimus Prime Packaging Ambalaža za igračku od kockica za slaganje je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Mi Transformers Optimus Prime Packaging Ambalaža za igračku od kockica za slaganje bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Mi Transformers Optimus Prime Packaging Ambalaža za igračku od kockica za slaganje se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
