Anta Dizajn unutarnjeg uređenja ureda – dizajner Oatson Interior Design

Dizajn Anta Dizajn unutarnjeg uređenja ureda čiji je autor Oatson Interior Design iznimno je cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Unutarnjeg Prostora i Izložbi.

BroncaInterijer· 2021

Anta Dizajn unutarnjeg uređenja ureda

autor/ica Oatson Interior Design

Klijent: Oatson Interior Design

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Interijer

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Boje

Dizajn

O dizajnu Anta Dizajn unutarnjeg uređenja ureda

Anta je dizajn unutarnjeg uređenja sjedišta brenda sportske odjeće u Šangaju, Kina. Svaki kat od drugog do petog namijenjen je jednom brendu unutar grupacije. Dio prizemlja ima strop visine osam metara i veliki LED zaslon vidljiv izvana. Glatke sive linije, bijele sportske figure i crveni oblik slova brenda oblikuju ulazni prostor. Crveni prostor za odmor i plavi pod prate boje dvaju brendova. Završni materijali uključuju lakirane aluminijske ploče, furnir od hrastovine, mramor i granit.

Priznanje

O nagradi Brončana nagrada A' Design Award

Anta Dizajn unutarnjeg uređenja ureda je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Anta Dizajn unutarnjeg uređenja ureda bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Anta Dizajn unutarnjeg uređenja ureda sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Dimenzije i pakiranje: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Oznake: interior design, workplace, brand, modern, international
Proizvodna tehnologija: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Dizajnerski izazov: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Istraživanje: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Inspiracija: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Trajanje projekta: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Tijek rada: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Članovi tima: Chief designer: Yan Deng
Chief designer: Jia Rong