The Enchanted Forest Ambalaža by Elena Gamalova is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Dizajn Ambalaže Competition Category.
ZlatoAmbalaža· 2021
The Enchanted Forest Ambalaža
Client: Pagane studio
Zlatna nagrada A' Design Award Winner in Ambalaža Category
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- Verified Award Winner
- Verify Award Status for #106702
The Design
About The Enchanted Forest Ambalaža
Dizajn etikete i ambalaže za destileriju Blue Lagoon, Nova Kaledonija, mala destilerija na otocima, i njihova boca ruma, The Enchanted Forest. To je jedinstveno izrađeni bijeli rum koji karakteriziraju nježne arome vanilije, destiliran iz vrste šećerne trske koju proizvode farmeri u južnoj Kaledoniji. Cilj je bio stvoriti dizajn etikete koji prenosi kvalitetu marke i stvara emocionalnu vezu s kupcima na visoko konkurentnom tržištu. Cjelokupni dojam pakiranja govori o ispreplitanju tradicije i modernog.
The Recognition
About the Zlatna nagrada A' Design Award
The Enchanted Forest Ambalaža je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da The Enchanted Forest Ambalaža bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. The Enchanted Forest Ambalaža stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Label and packaging design for Blue Lagoon distillery, New Caledonia a small and unique distillery of the islands, and The Enchanted Forest. It is a uniquely crafted white rum characterized by gentle vanilla aromas, distilled from a variety of sugar cane produced by farmers in southern Caledonia. The objective was to create a label design that brings to life the legendary and mysterious story of this uniquely crafted white spiced rum, in order to create an emotional bond with their customers.
- Dimensions & Packaging
- Height 210 mm x Diameter 12 mm
- Tags
- spirits, rum, bottle, packaging, label, alcohol beverages, packaging design
- Production Technology
- Packaging Design, Brand Identity, Brand Creation
Glass bottle. The cap is a wooden closure with bamboo. The labels were screen printed, with a combination of gold foil stamping on the neck. - Design Challenge
- The experimental batch of rum is a new part of the production of Blue Lagoon distillery. It is not common for New Caledonia to produce rum, so we had to discuss a lot with our client as to understand the benefits and the specialty of this kind of rum, in order to provide a solution that attire the customer attention and help them to gain part of the already competitive market.
- Research
- This design comes from a detailed observation of the manufacturer identification.
- Inspiration
- The inspiration came from the traditional beliefs and culture, of the local community of Kanak people, and their efforts related to environmental protection and conservation of the tropical forest and lagoon that surrounds the islands.
The label design that we created takes people back in a time of discoveries, legends, and adventures.
The bird living in the Enchanted Forest is a symbol of joy - a celebration of life. The color of the bottle reflects the blue shades of the famous lagoon that surrounds the Enchanted Forest and gives a sensation of freshness. Dive deep into the historical roots of the Enchanted forest and his legendary spiritual drink. - Project Duration
- The project started in April 2020 and finished at the end of May, in Noumea, New Caledonia.
- Operation Flow
- It's a simple normal functioning alcoholic glass bottle. There's no special function to it.
- Patents
- Copyrights belong to Elena Gamalova, 2020.
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