Novacolor Izložbeni salon boja by Peihe Xie

Novacolor Izložbeni salon boja by Peihe Xie is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Unutarnjeg Prostora i Izložbi Competition Category.

BroncaInterijer· 2021

Novacolor Izložbeni salon boja

by Peihe Xie

Client: AD Architecture

Brončana nagrada A' Design Award Winner in Interijer Category

10,469

Verified Award Winner

Verify Award Status for #106881

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Novacolor Izložbeni salon boja

Novacolor je izložbeni salon boja u Shantouu, u pokrajini Guangdong u Kini. Unutarnji prostor obuhvaća 180 četvornih metara i prikazuje više od 200 tekstura i nijansi boja. Salon zauzima ugao trgovačkog centra s malim protokom posjetitelja, stoga je privlačenje pažnje bilo središnji element dizajnerske strategije. Suženi otvor obilježava prijelaz u prostor. Iznad je postavljen plavi elipsoidni oblik koji odražava zakrivljenost tlocrta. Korišteni materijali uključuju nehrđajući čelik, boju, mikrocement, prozirnu foliju i staklo koje mijenja prozirnost. Napeta membranska konstrukcija širi meku svjetlost nad izloženim proizvodima.

The Recognition

About the Brončana nagrada A' Design Award

Novacolor Izložbeni salon boja je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Novacolor Izložbeni salon boja bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Novacolor Izložbeni salon boja sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power. A flexible space is divided by a sphere. The perceptual area is created through the meticulous geometric order. It's a place of contradiction and coordination.
Dimensions & Packaging: Area: 180 sqm
Main materials: Stainless steel, paint, microciment, transparent film, switchable glass
Tags: Art, Paint showroom, AD Architecture, Cinematic and dramatic
Production Technology: In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.
Design Challenge: The biggest problem of this project is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Research: Light is an important medium for expressing the emotion of a space. Tesioned membrane structure is applied in a large area to emphasize the softness of light. The structure enhances the products' lighting effect. Besides, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. A repressive power is likely to be released.
This time, the team regarded the design as an aesthetic practice, and tried to do something heart -touching.
Inspiration: It is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints' textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience.
Project Duration: Design time: March 2020
Completion time: July 2020
Location: Shantou, Guangdong Province, China
Operation Flow: Generally, a space is enhanced by proportions, shapes, material, light and details, but this time, the focus of the space is material, which needs to be exhibited. The space provides people with more opportunities to communicate and interact. The natural white color, gray cement texture, silver metallic paint wall and the black travertine wall of the entrance are organically integrated in the space.
Team Members: Chief designer: Xie Peihe
Design team: AD ARCHITECTURE
Image Credits: Ouyang Yun