The Mask That Ate The Virus Maska za uništavanje virusa by Birger Linke

The Mask That Ate The Virus Maska za uništavanje virusa by Birger Linke is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

SrebroAmbalaža· 2021

The Mask That Ate The Virus Maska za uništavanje virusa

by Birger Linke

Client: Birger Linke Design

Srebrna nagrada A' Design Award Winner in Ambalaža Category

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Colors

The Design

About The Mask That Ate The Virus Maska za uništavanje virusa

Švicarska biotehnološka tvrtka Livinguard razvila je tekstil za maske za višekratnu upotrebu koji inaktivira i uništava bakterije, gljivice i viruse (uključujući Covid 19) pri dodiru. Ta je ideja oživljena u ambalaži: maska dolazi u sterilnom pakiranju. Pričvršćena plastična traka – kada se pomiče gore-dolje – animira grafički prikaz virusa koji se pritom pojede, unoseći prijeko potreban humor u očajna vremena. Kako bi se izbjegla zamjena maski među članovima obitelji, a time i unakrsna kontaminacija, različito obojene kopče za prilagodbu dolaze u zasebnom omotu za personalizaciju svake maske.

The Recognition

About the Srebrna nagrada A' Design Award

The Mask That Ate The Virus Maska za uništavanje virusa je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da The Mask That Ate The Virus Maska za uništavanje virusa bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. The Mask That Ate The Virus Maska za uništavanje virusa je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography