Hang Seng Bank Unutrašnjost bankarske podružnice by Marco Choi and Yan Yik Lun

Hang Seng Bank Unutrašnjost bankarske podružnice by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Unutarnjeg Prostora i Izložbi Competition Category.

BroncaInterijer· 2021

Hang Seng Bank Unutrašnjost bankarske podružnice

by Marco Choi and Yan Yik Lun

Client: IMO design

Brončana nagrada A' Design Award Winner in Interijer Category

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Colors

The Design

About Hang Seng Bank Unutrašnjost bankarske podružnice

Hang Seng Bank je unutrašnjost bankarske podružnice nove generacije smještena u Hong Kongu. Podružnica se prostire na 152 četvorna metra i ima otvoren i pristupačan raspored prostora, s ugodnom rasvjetom i toplim drvenim elementima. Digitalne usluge integrirane su u unutrašnjost, uključujući elektroničko izdavanje redoslijeda čekanja, digitalni šalter za usluge i samoposlužni pult. Klijenti mogu putem mobilne bankovne aplikacije unaprijed dobiti elektroničku potvrdu za usluge na šalteru prije dolaska. Cilj dizajna je smanjiti vrijeme čekanja u podružnici te učiniti bankarsko poslovanje učinkovitijim i interaktivnijim.

The Recognition

About the Brončana nagrada A' Design Award

Hang Seng Bank Unutrašnjost bankarske podružnice je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Hang Seng Bank Unutrašnjost bankarske podružnice bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Hang Seng Bank Unutrašnjost bankarske podružnice sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab