Liu Fangling Ambalaža za Kiseli Rotkvicu – dizajner Pufine Advertising Ltd. Co.

Dizajn Liu Fangling Ambalaža za Kiseli Rotkvicu čiji je autor Pufine Advertising Ltd. Co. iznimno je cijenjeni dobitnik prestižne nagrade 2021 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2021

Liu Fangling Ambalaža za Kiseli Rotkvicu

autor/ica Pufine Advertising Ltd. Co.

Klijent: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Liu Fangling Ambalaža za Kiseli Rotkvicu

Liu Fangling je dizajn poklon kutije za pakiranje kisele rotkvice. Vanjska kutija ilustrirana je prizorom majke i kćeri koje sade rotkvice u planinama, pričom koja povezuje proizvod s ljudima koji ga stvaraju. Unutarnja kutija oblikovana je poput rotkvice, podsjećajući na trenutak kada se rotkvica vadi iz zemlje. Vanjska ambalaža izrađena je od papira, pa se može reciklirati i prirodno razgraditi. Svaka porcija zapečaćena je u laganom spremniku od aluminijske folije koji je higijenski i lako se nosi. Nakon upotrebe, kutija u obliku rotkvice može poslužiti za odlaganje sitnih predmeta.

Priznanje

O nagradi Željezna nagrada A' Design Award

Liu Fangling Ambalaža za Kiseli Rotkvicu je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Liu Fangling Ambalaža za Kiseli Rotkvicu bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Liu Fangling Ambalaža za Kiseli Rotkvicu se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Dimenzije i pakiranje: 100 mlx6 pot; Outer box size: 350X140X65mm
Oznake: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Proizvodna tehnologija: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Dizajnerski izazov: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Istraživanje: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Inspiracija: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Trajanje projekta: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Tijek rada: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Članovi tima: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai