Kum-Kum Ambalaža Za Vodu by Backbone Branding

Kum-Kum Ambalaža Za Vodu by Backbone Branding is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ZlatoAmbalaža· 2021

Kum-Kum Ambalaža Za Vodu

by Backbone Branding

Client: Backbone Branding

Zlatna nagrada A' Design Award Winner in Ambalaža Category

46,125

Verified Award Winner

Verify Award Status for #111780

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kum-Kum Ambalaža Za Vodu

Boca ima simetrične kapljice na svoje četiri strane, dvije okrenute prema gore i dvije prema dolje, koje oblikuju formu vode u njenoj dinamičkoj utemeljenosti. Što se tiče etikete i loga, Backbone Branding je osmislio kombinaciju etikete i napunjene boce, što pokazuje prozirnost i plastičnost vode u njenoj dinamici. Plava nijansa stražnje naljepnice skladno se stapa s bocom i zahvaljujući lomu svjetlosti kroz tekućinu čini bočicu vidljivom, a bijeli logo marke na prozirnoj naljepnici postaje vidljiv zbog plavo obojene stražnja oznaka.

The Recognition

About the Zlatna nagrada A' Design Award

Kum-Kum Ambalaža Za Vodu je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Kum-Kum Ambalaža Za Vodu bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Kum-Kum Ambalaža Za Vodu stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Dimensions & Packaging: Width 65mm x Depth 55mm x Height 320mm
Tags: water, transparency, minimalism, structure, packaging, design, dynamics
Production Technology: PET bottle
Transparent label
Design Challenge: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Research: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Inspiration: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Project Duration: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Operation Flow: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Team Members: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Image Credits: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion