Ecological Journey Poklon-kutija – dizajner Pufine Advertising Ltd. Co.

Dizajn Ecological Journey Poklon-kutija čiji je autor Pufine Advertising Ltd. Co. iznimno je cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2021

Ecological Journey Poklon-kutija

autor/ica Pufine Advertising Ltd. Co.

Klijent: Wuhan Little Bee Food Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Ecological Journey Poklon-kutija

Ekološko putovanje poklon je kutija za lokalno proizvedeni med i čaj. Dizajn prikazuje prirodne prizore oslikane grubim drvenim kistovima, uključujući lokalne životinje i znamenitosti. Svaka strana kutije nosi cjelovitu sliku, pa se kutije mogu promatrati pojedinačno ili kombinirati u veće prizore. Poklopci su izrađeni od travnatog i drvenog papira s blago hrapavom teksturom, tijelo je izrađeno od zlatnog tepihastog papira, a kutije su vezane papirnatom vrpcom. Priložena je kartica, sa slikom na prednjoj strani i linijskim rasterom na poleđini za slobodno crtanje.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Ecological Journey Poklon-kutija je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Ecological Journey Poklon-kutija bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Ecological Journey Poklon-kutija je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
Dimenzije i pakiranje: Length:240mm, width:80mm, height:140mm
Oznake: Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
Proizvodna tehnologija: The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
Dizajnerski izazov: 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
Istraživanje: The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
Inspiracija: Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
Trajanje projekta: The project began in September 2019 and will be completed in December 2019
Tijek rada: 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation.
Članovi tima: Designer: xiang shasha;
Creative Director: Zhang Yanhui;
illustration: Tong Meng
Customer Service Director: Zhou Xiaoli