Zhanggong Times Ambalaža za žestoko piće – dizajner Wen Liu

Dizajn Zhanggong Times Ambalaža za žestoko piće čiji je autor Wen Liu iznimno je cijenjeni dobitnik prestižne nagrade 2021 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2021

Zhanggong Times Ambalaža za žestoko piće

autor/ica Wen Liu

Klijent: Jiangxi Zhanggong Liquor Co., Ltd

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Zhanggong Times Ambalaža za žestoko piće

Zhanggong Times je dizajn ambalaže za bajiu proizveden u pokrajini Jiangxi u Kini. Boca je izrađena od keramike s dekorativnim pečenjem. Prednja strana kutije koristi reljefni papir, a glavni logotip smješten je na metalnoj pločici. Dizajn crpi inspiraciju iz Ganzhoua, poznatog kao rodno mjesto crvene kulture. Crvena boja koristi se kao simbolička boja i kombinirana je s pomoćnom grafikom. Smirena ilustracija prikazuje regionalne geografske i povijesne elemente, uključujući rijeku Gan. Ambalaža ima dimenzije 160 x 120 x 330 milimetara.

Priznanje

O nagradi Željezna nagrada A' Design Award

Zhanggong Times Ambalaža za žestoko piće je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Zhanggong Times Ambalaža za žestoko piće bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Zhanggong Times Ambalaža za žestoko piće se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Dimenzije i pakiranje: 160mm*120mm*330mm
Oznake: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Proizvodna tehnologija: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Dizajnerski izazov: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Istraživanje: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Inspiracija: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Trajanje projekta: The project started in May 2020 and finished in August 2020 in Shenzhen.
Tijek rada: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Članovi tima: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Zasluge za fotografije: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.