Hotel New Grand Ready-to-eat Meals Ambalaža za hranu by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Ambalaža za hranu by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ZlatoAmbalaža· 2021

Hotel New Grand Ready-to-eat Meals Ambalaža za hranu

by Kazuaki Kawahara

Client: Hotel New Grand

Zlatna nagrada A' Design Award Winner in Ambalaža Category

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Colors

The Design

About Hotel New Grand Ready-to-eat Meals Ambalaža za hranu

Hotel New Grand Ready-to-eat Meals je dizajn ambalaže za gotova jela, uključujući goveđi curry, pileći curry i umak za Napolitan tjesteninu. Kutija je izrađena od kartona i koristi motiv velikog lonca kao glavni grafički element. Minimalistički dizajn izbjegava ilustracije i fotografije hrane koje se često viđaju na ambalaži gotovih jela. Namjera je prenijeti tradiciju i prestiž klasičnog hotela u Yokohami s dozom duhovitosti. Ambalaža je prikladna za obroke kod kuće, a bira se i kao poklon.

The Recognition

About the Zlatna nagrada A' Design Award

Hotel New Grand Ready-to-eat Meals Ambalaža za hranu je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Hotel New Grand Ready-to-eat Meals Ambalaža za hranu bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Hotel New Grand Ready-to-eat Meals Ambalaža za hranu stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.