S6 Foundry Brand Sustav I Kampanja by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Tiskani i Objavljeni Mediji Competition Category.

SrebroTisak· 2021

S6 Foundry Brand Sustav I Kampanja

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Srebrna nagrada A' Design Award Winner in Tisak Category

39,295
Verified Award Winner
Verify Award Status for #115652

View at A' Design Award Press Release Award Badge

Colors

The Design

About S6 Foundry Brand Sustav I Kampanja

Brend S6 Foundry i njegova kasnija knjiga uzoraka dizajnirani su kako bi stvorili užitak nove tipografije, pozicionirajući vizualni jezik marke. Svijetla i vesela paleta toplih boja te osebujan i iznenađujući jezik oblika hvata duh, podsjećajući na tradicionalni natpis zabavnog sajma iz 1900. stoljeća. Dizajni su razvijeni kao kaleidoskop oblika i elemenata kako bi se stvorila prava vizualna dosljednost etosa brendova i novi smjer komercijalnih fontova po narudžbi.

The Recognition

About the Srebrna nagrada A' Design Award

S6 Foundry Brand Sustav I Kampanja je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da S6 Foundry Brand Sustav I Kampanja bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. S6 Foundry Brand Sustav I Kampanja je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Dimensions & Packaging: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Tags: Font design, Branding, Identity, Type design
Production Technology: Printed Lithographic CMYK using FSC papers.
Design Challenge: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Research: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inspiration: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Project Duration: The project started in April 2020 and is an ongoing project.
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: Paul Robb