Beimu Enterijer flagship trgovine – dizajner Huson

Dizajn Beimu Enterijer flagship trgovine čiji je autor Huson iznimno je cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Unutarnjeg Prostora i Izložbi.

BroncaInterijer· 2021

Beimu Enterijer flagship trgovine

autor/ica Huson

Klijent: Beimu Home

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Interijer

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Dizajn

O dizajnu Beimu Enterijer flagship trgovine

Beimu je enterijer flagship trgovine u Dongguanu, Kina, površine 800 kvadratnih metara. Dizajn umanjuje isticanje proizvoda i naglašava sam prostor, tako da posjetitelje zaokuplja karakter enterijera. Pročelje je izrezano u crno-bijele blokove jednostavnim linijama. Pored logotipa brenda, otvoren je jedan prozor od 3,3 kvadratna metra, stvarajući uzajamni pogled između unutrašnjosti i vanjskog prostora. Crvena i crna boja oblikuju izduženi prolaz koji usporava kretanje. Stolovi i stolice različitih veličina nude nekoliko ambijenata za sastanke, odmor i razgovor.

Priznanje

O nagradi Brončana nagrada A' Design Award

Beimu Enterijer flagship trgovine je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Beimu Enterijer flagship trgovine bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Beimu Enterijer flagship trgovine sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.

The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form
Dimenzije i pakiranje: The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
Oznake: Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
Proizvodna tehnologija: designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
Dizajnerski izazov: Symbol and spirit communication of brand building
Istraživanje: the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
Inspiracija: Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
Trajanje projekta: The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
Tijek rada: How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents.
Članovi tima: HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo
Zasluge za fotografije: Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020