TongChuang Design Ambalaža za rižu by Yongjun Chen

TongChuang Design Ambalaža za rižu by Yongjun Chen is a highly esteemed winner of the very prestigious 2021 Željezna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ŽeljezoAmbalaža· 2021

TongChuang Design Ambalaža za rižu

by Yongjun Chen

Client: Huazhong Agricultural University

Željezna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About TongChuang Design Ambalaža za rižu

TongChuang Design je dizajn ambalaže za rižu izrađen za poljoprivredni fakultet. Traka za nošenje prolazi kroz dno pakiranja, čime se sprječava pucanje uzrokovano težinom sadržaja. Ambalaža je malih dimenzija, minimalistična i izrađena od ekološki prihvatljivih materijala. Patentirana struktura omogućuje slobodno prebacivanje pakiranja između ravnog i trodimenzionalnog stanja, čime prijevoz i uporaba ostaju jednostavni i jeftini. Grafička kompozicija temelji se na drevnom kineskom pismenu za rižu, što ambalaži daje jasan i prepoznatljiv identitet.

The Recognition

About the Željezna nagrada A' Design Award

TongChuang Design Ambalaža za rižu je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da TongChuang Design Ambalaža za rižu bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. TongChuang Design Ambalaža za rižu se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The innovative design of carrying rope through the bottom of the package completely avoids the problem of package breakage caused by weight-bearing. Minimalist, green materials, small size, the pursuit of the ultimate environmental protection. The graphic composition of the Chinese character "Rice" presents a distinctive personality, high recognition and promotes sales.
Dimensions & Packaging: Large packaging：185*102*182mm Mediumpackaging：185*102*125mm
Tags: Structural innovation, minimalist packaging, green
Production Technology: Patented structure makes minimal packaging can be freely switched between three-dimensional and flat state, simple and convenient to transport and use, low cost.
Design Challenge: Minimal packaging, simple and mature technology, convenient for production and use
Research: Patented structure, innovative carrying handle design, the pursuit of packaging sturdy and convenient to use. Minimalist design combined with green materials, the pursuit of the ultimate environmental protection.
Inspiration: The ancient Chinese character "Rice" is presented in a modern graphic composition, traditional and fashionable, with a distinctive personality, which efficiently conveys the attributes of the product and promotes sales.
Project Duration: Shenzhen,2020
Operation Flow: Minimalist packaging, mature technology, combined with the indentation on the paper, easy and fast to use, free to switch between three-dimensional and flat state.
Team Members: Lin Li,
Yongjun Chen,
Zhiguo Liu