Tongchuang Design Pakiranje by Yongjun Chen

Tongchuang Design Pakiranje by Yongjun Chen is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2021

Tongchuang Design Pakiranje

by Yongjun Chen

Client: Shenzhen Technology University

Brončana nagrada A' Design Award Winner in Ambalaža Category

8,446

Verified Award Winner

Verify Award Status for #116321

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongchuang Design Pakiranje

Tongchuang Design je dizajn pakiranja izrađen za proizvod za čišćenje i izbjeljivanje. Ambalaža je tiskana posebnom tintom. Sav tekst i grafika postupno oksidiraju i blijede tijekom roka trajanja proizvoda. Sporo prijelaz iz izražene u blijedu boju smanjuje utjecaj tinte na okoliš i podupire zdravlje. Blijedeća slika također upućuje na djelovanje proizvoda za uklanjanje nečistoća. Grafika koristi nekolicinu elemenata preuzetih iz drevnih kineskih pismena, prikazanih u suvremenom obliku. Pakiranje je široko 200 mm, duboko 82 mm i visoko 249 mm.

The Recognition

About the Brončana nagrada A' Design Award

Tongchuang Design Pakiranje je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Tongchuang Design Pakiranje bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Tongchuang Design Pakiranje sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special ink printing, all text and graphics gradually oxidize and disappear during the shelf life, caring for health and eliminating the negative impact of ink on the environment. The visual presentation from strong to weak and disappearing shows the excellent performance of decontamination and whitening of the product, the visual experience is intuitive and novel, making the brand stand out among similar products, enhancing brand recognition and promoting sales.
Dimensions & Packaging: Width 200mm*Depth 82mm*Height 249mm
Tags: Experience the novelty, the characteristic ink printing, reduce pollution, green environment
Production Technology: Special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of the ink on the environment, and the novelty of visual experience.
Design Challenge: Minimalist design, simple and mature process, easy to use for production.
Research: Using special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of ink on the environment, forming the feeling of experiencing novelty of the product and promoting sales.
Inspiration: The few elements of Chinese characters convey the characteristics of rich connotation, and the design effect of "less is more" has been achieved.
Project Duration: 2020
Operation Flow: Efficient communication means that it is convenient to use ancient Chinese characters to present them in a contemporary form, which can inherit the quality of tradition without losing fashion. It has a strong and striking personality to promote sales.
Team Members: Jiajia Li，
Yongjun Chen,
Cong Fan,
Chengri Tang,
Zhiguo Liu