Better than Perfect Časopis by Gerhard Kirchschlaeger

Better than Perfect Časopis by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Tiskani i Objavljeni Mediji Competition Category.

BroncaTisak· 2021

Better than Perfect Časopis

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

Brončana nagrada A' Design Award Winner in Tisak Category

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Verified Award Winner

Verify Award Status for #117460

View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect Časopis

Better than Perfect je časopis o hrani koji internetski blog o hrani prenosi u tiskani oblik. Recepti su kreativni, a ipak jednostavni, a svaki recept predstavljen je na dvostranoj stranici s velikim fotografijama i živopisnom tipografijom. Izgled koristi velikodušan prazan prostor i narušava uobičajene navike promatranja kako bi stvorio vizualnu napetost. Časopis je dimenzija 22 x 31 centimetara i ima 32 stranice. Korišteni su reciklirani brezov papir, digitalni tisak i konačni uvez nitima. Kazalo sastojaka zatvara časopis, a može poslužiti i kao popis za kupovinu.

The Recognition

About the Brončana nagrada A' Design Award

Better than Perfect Časopis je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Better than Perfect Časopis bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Better than Perfect Časopis sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger