BonBonne Nuit Ambalaža za bombone by Ka Wai Tsun

BonBonne Nuit Ambalaža za bombone by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 Željezna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ŽeljezoAmbalaža· 2021

BonBonne Nuit Ambalaža za bombone

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

Željezna nagrada A' Design Award Winner in Ambalaža Category

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Colors

The Design

About BonBonne Nuit Ambalaža za bombone

BonBonne Nuit je serija dizajna ambalaže za bombone. Naziv spaja dvije francuske riječi, bon bon, što znači bombon, i bonne nuit, što znači laku noć. Koncept poziva kupce da okuse vlastite lucidne snove. Ambalaža koristi stil montaže koji objedinjuje nadrealističke elemente. Budući da su lucidni snovi kontrolabilni, priča na svakoj ambalaži sugerira želju koju bi ljudi mogli imati. Konceptualni nazivi proizvoda osmišljeni su tako da u umu potaknu maštovite prizore. Serija uključuje tri vrećice, tri mini okrugle kutije i dvije pravokutne kutije s ručkom.

The Recognition

About the Željezna nagrada A' Design Award

BonBonne Nuit Ambalaža za bombone je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da BonBonne Nuit Ambalaža za bombone bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. BonBonne Nuit Ambalaža za bombone se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.