Xixia King Vino by Bo Yang is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2021

Xixia King Vino

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

Brončana nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner
Verify Award Status for #118809

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xixia King Vino

Radi se o dizajnu pakiranja za vino. Oblik etikete inspiriran je hrastovom bačvom. Zlatni dio podsjeća na vino koje polako teče niz bačvu u oblik čaše. Kada držite bocu, osjećaj je kao da držite zlatnu čašu u ruci. Konkavno-konveksna tekstura uzoraka na etiketi inspirirana je stijenskim slikama. Font logotipa brenda Xixia King dizajniran je u stilu drevnih znakova Xixia, što mu daje snažne regionalne kulturne karakteristike.

The Recognition

About the Brončana nagrada A' Design Award

Xixia King Vino je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Xixia King Vino bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Xixia King Vino sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.
Dimensions & Packaging: Bottle: Height 325mm×Diameter 74mm, Label: Length 165mm×Width 72mm
Tags: Creative ingenuity, Elegance and dignity, Regional characteristics,Concise,Impressive, Interesting
Production Technology: The material is environment-friendly special paper, bronzing and concave convex process, bottle label special-shaped die cutting.
Design Challenge: How to reflect the regional characteristics from the packaging and reflect the local culture and customs? This is a packaging design that integrates regional cultural features and product attributes into creativity.
Inspiration: The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a royal symbol of attribute and dignity.
Project Duration: The project started in January 2020 in Beijing and finished in March 2020 in Beijing.

Read the Press Release