Bronca Poklon Proizvodi · 2026
Minimo Poklon kutija
by Rilind Hoxha
- Brončana nagrada A' Design Award 2026 in Poklon Proizvodi
- CLIENT: Why Agency
- Estimated Number of Design Views: 10,149
- Verification code 97BF87FDC2 · Verify this award
Colors
About Minimo Poklon kutija
Minimo je kolekcija dječjeg nakita brenda Smaragd 1969, dok je poklon kutiju i cjelokupno iskustvo darivanja osmislila agencija Why Agency. Koncept je oblikovan oko djetetova prvog dragocjenog poklona, pretvarajući trenutak primanja nakita u razigrano i nezaboravno iskustvo. Uz nakit, kutija sadrži paket naljepnica s motivima iz zlatne kolekcije, bojanku, šarene olovke te Minimo dječju putovnicu za kupce koji prvi put kupuju. Svaki element potiče djecu na istraživanje, stvaranje i povezivanje s kolekcijom izvan samog nakita.
About the Brončana nagrada A' Design Award
Minimo Poklon kutija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Minimo Poklon kutija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Minimo Poklon kutija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Press Kit
- Unique Properties
- Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Dimensions & Packaging
- 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
- Tags
- Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
- Production Technology
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Design Challenge
- The hardest part was what the theme of the gift box was gonna be.
In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Research
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Inspiration
- The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
- Project Duration
- The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Operation Flow
- The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
- Image Credits
- Semi Alili
