Bank Julius Baer Osnovna funkcija: Svečani poklon – dizajner Rose Lee and Ernie Keung

Dizajn Bank Julius Baer Osnovna funkcija: Svečani poklon čiji je autor Rose Lee and Ernie Keung iznimno je cijenjeni dobitnik prestižne nagrade 2026 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Poklona.

ZlatoPoklon Proizvodi· 2026

Bank Julius Baer Osnovna funkcija: Svečani poklon

autor/ica Rose Lee and Ernie Keung

Klijent: Count To Ten

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Poklon Proizvodi

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Dizajn

O dizajnu Bank Julius Baer Osnovna funkcija: Svečani poklon

Tekst knjige: Inspirirana paunom i crvenokrunim ždralom, ova limitirana kolekcija za kinesku Novu godinu prevodi dva štovana simbola u ujedinjeni dizajn. Ansambl uključuje vrhunsku torbu s prepoznatljivim twilly rupcem, torbicu, crvene omotnice raspoređene kao kompozicija ptice i cvijeta te svitak s karticom. Profinjena paleta živopisne crvene, suptilne zlatne te plavo-ružičastog moareа uravnotežuje svečanu živahnost s nenametljivom sofisticiranošću, uzdižući funkcionalne predmete u dekorativnu umjetnost.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Bank Julius Baer Osnovna funkcija: Svečani poklon je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Bank Julius Baer Osnovna funkcija: Svečani poklon bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Bank Julius Baer Osnovna funkcija: Svečani poklon stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: A limited edition CNY gift collection for Swiss private bank Julius Baer, featuring a coordinated multi item ensemble with dual theme motifs, peacock and red crowned crane, China's most auspicious symbols. The collection premium tote with signature twilly, pouch, red packets forming a bird and flower painting, and a scroll card. Vibrant red, subtle gold, and blue pink moire balance Swiss elegance with festive joy, transforming functional gifts into decorative art.
Dimenzije i pakiranje: The coordinated ensemble includes a tote bag (W330 x D135 x H190mm) with reinforced handles; a twilly (W290 x H70mm) featuring peacock motifs to wrap handle or wear separately; matching pouch (W315 x H245mm); and red packets (W170 x H90mm) with precision spliced design forming a complete bird and flower artwork. A Chinese scroll greeting card (W960 x H245mm) unrolls to reveal the holiday message. Each piece complements in color, motif, and texture for cohesive display
Oznake: Luxury gift collection, Tote bag design, Twilly accessory, Pouch, Chinese New Year, Private banking, Premium corporate gifting, Coordinated accessories, Chinese scroll, Specialty packaging, Cultural symbolism, Holiday collection, 2026 CNY, Branded merchandise, Luxury textiles.
Proizvodna tehnologija: The collection is realized through multiple premium production techniques
Tote bag and pouch, Crafted from high quality textiles with precise print application to achieve the striking red and gold color collision and embroidered moire patterns
Twilly, Silk fabric with detailed edge rolling and pattern registration matching the main motifs
Dizajnerski izazov: Challenge, achieve cohesion across formats from tote to twilly, envelopes and scroll. The solution employs a modular system, peacock and crane motifs appear whole on larger items, cropped on smaller pieces, and spliced across red packets, with consistent color application to preserve visual unity. The design links twilly and scroll formats to honor tradition while remaining contemporary.
Istraživanje: Using visual cultural analysis, archival research, audits, and 20 interviews in Singapore and Hong Kong, the study identified auspicious symbols beyond zodiac signs and client gifting preferences. Peacock (boundless promise) and crane (longevity) motifs resonated. Clients favored usable, transformative items (tote, pouch), personalizable accessories (twilly), and displayable art (scroll, spliced packets). Enduring gifts increase perceived thoughtfulness and prolong seasonal exposure.
Inspiracija: Inspired by Chinese mythology and ink wash art, this collection blends cultural symbolism with Swiss precision. The peacock embodies "boundless promise" for youth; the red-crowned crane symbolizes longevity for elders. A twilly wrapped handle nods to luxury scarf traditions, while the scroll format updates ancient scholarly gifting. Merging these elements with precision craftsmanship, the designs honour heritage while appealing to global clients who appreciate understated elegance.
Trajanje projekta: January 2026 in Singapore and Hong Kong
Tijek rada: The recipient's journey starts with branded packaging. Inside, a Chinese scroll (the greeting card) sets the cultural tone. Unfolding next, the tote reveals a twilly on its handle, wearable multiple ways. The coordinating pouch encourages daily use, while the red packets' splicing design forms a bird and flower tableau when displayed together. The key innovation, these practical gifts transform into decorative art, the tote, pouch, twilly, and envelopes can be arranged as a museum like display, with the scroll kept or unfurled as wall art.
Patenti: Copyrights belong to Count To Ten
Članovi tima: Rose Lee
Ernie Keung
Irene Man
Zasluge za fotografije: Count To Ten