Pepsi X SHFW Limenka za piće by PepsiCo Design and Innovation

Pepsi X SHFW Limenka za piće by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

SrebroAmbalaža· 2021

Pepsi X SHFW Limenka za piće

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Srebrna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #118931

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X SHFW Limenka za piće

Pepsi X SHFW limitirana je serija limenki za piće stvorena za Šangajski tjedan mode proljeće/ljeto 2020. i predstavljena u Kini. Limenka je dio šireg sustava vizualnog identiteta razvijenog za isti događaj. Sezonska tema Senzacije i Izvora vodi dizajn i odražava istraživanje različitih perspektiva. Oblici nadahnuti organskim i staklenim elementima kombiniraju se unutar prostora s dubinom. Rezultat povezuje duh brenda Pepsi Black s raznolikim radom modnih dizajnera predstavljenih na događaju.

The Recognition

About the Srebrna nagrada A' Design Award

Pepsi X SHFW Limenka za piće je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Pepsi X SHFW Limenka za piće bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Pepsi X SHFW Limenka za piće je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
Tags: Packaging, Beverage
Inspiration: The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
Team Members: PepsiCo Design & Innovation

Read the Press Release