Yamamotoyama Rebrandirano Pakiranje Čaja by Eisuke Tachikawa

Yamamotoyama Rebrandirano Pakiranje Čaja by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2021 Platinska nagrada A' Design Award in Dizajn Ambalaže Competition Category.

PlatinaAmbalaža· 2021

Yamamotoyama Rebrandirano Pakiranje Čaja

by Eisuke Tachikawa

Client: Nosigner

Platinska nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

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Colors

The Design

About Yamamotoyama Rebrandirano Pakiranje Čaja

Yamamotoyama je jedan od najstarijih i najuglednijih trgovaca čajem u Japanu. Danas je prva prodavala zeleni čaj. S konceptom Povratak izvorištu Eda, NOSIGNER je redizajnirao pakiranja kako bi održao tradicionalnu kulturu čaja živom i prenio je u budućnost. Kako bi ih učinio modernim, a zadržao šarm duge povijesti marke, NOSIGNER se osvrnuo na tradicionalne boje i strukturu svitaka s Yamamotoyaminim originalnim malim grbovima i Edo kaligrafski stil.

The Recognition

About the Platinska nagrada A' Design Award

Yamamotoyama Rebrandirano Pakiranje Čaja je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje uistinu izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čudesa su stvaranja, svjedočanstva granica intelektualne kreativnosti te pokazuju nenadmašan profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jednog doba, doprinose dobrobiti društva i pomiču granice umjetnosti, znanosti, dizajna i tehnologije. Yamamotoyama Rebrandirano Pakiranje Čaja pokazuje uzvišenu razinu izvrsnosti i nedvojbeno čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Yamamotoyama Rebrandirano Pakiranje Čaja je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, nadahnjuje, oduševljava i pali veliku radost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo.
Inspiration: To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
Team Members: Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd.
Image Credits: Photography: Sato Kunihiko

Read the Press Release