Mminni Ambalaža za alkoholna pića – dizajner Wen Liu, Qiumin Chen and Weijie Kang

Dizajn Mminni Ambalaža za alkoholna pića čiji je autor Wen Liu, Qiumin Chen and Weijie Kang iznimno je cijenjeni dobitnik prestižne nagrade 2021 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ZlatoAmbalaža· 2021

Mminni Ambalaža za alkoholna pića

autor/ica Wen Liu, Qiumin Chen and Weijie Kang

Klijent: Changyu

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Mminni Ambalaža za alkoholna pića

Mminni je dizajn ambalaže za rakiju namijenjen mladim potrošačima. Set sadrži bazno vino, kupažirano vino i skup alata za miješanje, tako da se osobni okus može pripremiti bez kupnje dodatnih proizvoda. Slovo X predstavlja nepoznato i otvorene mogućnosti, a boja se koristi kako bi se proizvod udaljio od tradicionalnog izgleda rakije. Boce su izrađene od stakla s postupkom dekorativnog pečenja, a kutija je oblikovana lijevanjem plastike. Set mjeri 198,8 x 122,8 x 122,8 milimetara.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Mminni Ambalaža za alkoholna pića je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Mminni Ambalaža za alkoholna pića bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Mminni Ambalaža za alkoholna pića stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Dimenzije i pakiranje: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Oznake: X-lab, unknown, exploration, fashion, interaction, mixing
Proizvodna tehnologija: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Dizajnerski izazov: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Istraživanje: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspiracija: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Trajanje projekta: 2020.02~2020.05 Shenzhen, China
Tijek rada: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Članovi tima: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang