Srebro Ambalaža · 2021
East Travel Ambalaža za alkoholno piće
by Wen Liu, Bo Zheng and Weijie Kang
- Srebrna nagrada A' Design Award 2021 in Ambalaža
- CLIENT: Shenzhen Oracle Creative Design Co., Ltd
- Estimated Number of Design Views: 19,567
- Verification code 08DBCBC759 · Verify this award
Colors
About East Travel Ambalaža za alkoholno piće
East Travel dizajn je ambalaže za baijiu, tradicionalno kinesko destilirano žestoko piće. Boca koristi jednostavan cilindrični stakleni oblik koji je pogodan za masovnu proizvodnju. Čep je oblikovan poput vodenih valova, kao referenca na visokokvalitetnu vodu koja se koristi u proizvodnji. Etiketa je izrađena od posebnog papira, a ilustracija i naziv proizvoda pozlaćeni su brončanom bojom. Vanjska ambalaža izrađena je od prešane bagase, vlakana koja preostaju nakon fermentacije šećerne trske, materijala koji se prirodno razgrađuje. Dizajn se oslanja na kinesku narodnu kulturu i tradicionalne metode proizvodnje pića.
About the Srebrna nagrada A' Design Award
East Travel Ambalaža za alkoholno piće je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da East Travel Ambalaža za alkoholno piće bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. East Travel Ambalaža za alkoholno piće je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Press Kit
- Unique Properties
- East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
- Dimensions & Packaging
- Width 400mm* Depth 110mm* Height 150mm
- Tags
- East Travel, Baijiu, Baijiu packaging
- Production Technology
- Glass, Bagasse
- Design Challenge
- Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
- Research
- The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
- Inspiration
- Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
- Project Duration
- 2020.01~2020.03 Shenzhen,China
- Operation Flow
- The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
