Yanjing White Beer Ambalaža za pivo – dizajner Gen Xu and Feihu Han

Dizajn Yanjing White Beer Ambalaža za pivo čiji je autor Gen Xu and Feihu Han iznimno je cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2021

Yanjing White Beer Ambalaža za pivo

autor/ica Gen Xu and Feihu Han

Klijent: Beijing Yanjing Brewery Co.,Ltd.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Yanjing White Beer Ambalaža za pivo

Yanjing White Beer je dizajn ambalaže za pivo u boci i limenci. Grafika kombinira kineske i njemačke kulturne reference, s bojama preuzetim iz njemačkog nogometnog dresa te prikazima slada i hmelja kao počast Njemačkoj, zemlji podrijetla bijelog piva. Panel s naslovom u obliku štita ističe naziv proizvoda i održava uravnoteženost izgleda. Limenka prati veličinu prosječnog dlana radi sigurnog držanja, dok se sužena boca može čvrsto obuhvatiti na bilo kojoj visini. Boca je izrađena od reciklabilnog stakla, a limenka od reciklabilnog aluminija.

Priznanje

O nagradi Brončana nagrada A' Design Award

Yanjing White Beer Ambalaža za pivo je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Yanjing White Beer Ambalaža za pivo bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Yanjing White Beer Ambalaža za pivo sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Dimenzije i pakiranje: 67.4*67.4*248mm, 54*54*170mm
Oznake: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Proizvodna tehnologija: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Dizajnerski izazov: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Istraživanje: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Inspiracija: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Trajanje projekta: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Tijek rada: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Članovi tima: Feihu Han
Gen Xu
Da Wu