Yashang Hing Tau Ball Ambalaža za hranu by Mars Team

Yashang Hing Tau Ball Ambalaža za hranu by Mars Team is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

SrebroAmbalaža· 2021

Yashang Hing Tau Ball Ambalaža za hranu

by Mars Team

Client: Shenzhen Baixinglong Creative Packaging Co., Ltd

Srebrna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

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Colors

The Design

About Yashang Hing Tau Ball Ambalaža za hranu

Yashang Hing Tau Ball dizajn je ambalaže za proizvode od mesnih okruglica. Grafika se temelji na sirovinama hrane koja se nalazi unutra. Slike životinja raspoređene su kao moderne grafičke kompozicije, a svaka vrsta sirovine identificirana je kontrastnom bojom. Snažan kontrast boja podupire vizualni učinak na prodajnim policama. Dizajn se također poziva na povoljne tradicionalne običaje područja Chaoshan u Kini, a oko proizvoda smještena je crvena omotnica. Korišteni su papirnati tisak, plastika prehrambene kvalitete i svilena vrpca. Ambalaža mjeri 260 sa 150 sa 260 milimetara.

The Recognition

About the Srebrna nagrada A' Design Award

Yashang Hing Tau Ball Ambalaža za hranu je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Yashang Hing Tau Ball Ambalaža za hranu bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Yashang Hing Tau Ball Ambalaža za hranu je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
Dimensions & Packaging: 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
Tags: Meatball, graphic composition, color composition, animal image
Production Technology: Application of paper printing, food grade plastic, silk belt
Design Challenge: In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
Inspiration: Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
Project Duration: The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020

Read the Press Release