Dashi Egg Sand Primarna funkcija: Ambalaža za hranu – dizajner Yuta Takahashi

Dizajn Dashi Egg Sand Primarna funkcija: Ambalaža za hranu čiji je autor Yuta Takahashi iznimno je cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2021

Dashi Egg Sand Primarna funkcija: Ambalaža za hranu

autor/ica Yuta Takahashi

Klijent: WTNB coffee & studio in the HOUSE

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Dashi Egg Sand Primarna funkcija: Ambalaža za hranu

Book Text: Dashi Egg Sand je ambalaža za van za japanski sendvič s omletom. Omotni papir tiskan je ilustracijom presjeka sendviča, izražavajući mekoću i ručno izrađen dojam s namjerno grubim štihom. Boje tinte predstavljaju jaja, umak i oceansko plavetnilo trgovine. Kutija je izrađena od nebijeljenog kraft papira s obradom otpornom na vodu i ulje, bez plastike ili folije. Kada se omotni papir otvori, ambalaža postaje komad posuđa koji predstavlja jelo. Cilj je obogatiti cjelokupni doživljaj obroka.

Priznanje

O nagradi Brončana nagrada A' Design Award

Dashi Egg Sand Primarna funkcija: Ambalaža za hranu je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Dashi Egg Sand Primarna funkcija: Ambalaža za hranu bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Dashi Egg Sand Primarna funkcija: Ambalaža za hranu sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: A package design used for Japanese Omelette Sandwich meant for takeout. The soft wrapping paper and the illustrations on it are reminiscent of the gentle taste and texture of food. The moment one opens the package, it becomes a piece of tableware that displays the dish. The package has been enhanced from mere food container to a tool that enriches the eating space in order to immerse oneself in the food experience from the moment the product is first seen to the moment one is done eating.
Dimenzije i pakiranje: Wrapping paper: 366.7mm x 222.3mm
Front sticker: 76.2mm x 63.5mm
Side sticker: 88.9mm x 15.9mm
Card: 139.7mm x 69.9mm
Box: 165.1mm x 114.3mm x 48.2mm
Oznake: Branding, Packaging, Wrapping paper, Box, Sandwich, Abstract, Pattern, Japan
Proizvodna tehnologija: The ink is an original mix, expressing the color of eggs, secret sauce, and ocean blue, the color for the client's store. The box is made of unbleached kraft paper with water and oil resistant processing that doesn't use plastic or film materials, aiming to reduce its environmental impact. The package includes many items such as wrapping paper, message cards, lids, the boxes themselves, and two stickers, but the selection and processing of materials have resulted in an amazing cost performance.
Dizajnerski izazov: The necessary elements for an aesthetic culinary experience can also be thought of in takeout food. From the moment one looks at the package, they can image an impression, texture, tenderness, and taste of the dish. They're conscious of designs that improve the value of the dish and gives them a sense of excitement. In popular cooking packages, the pursuit of cost performance was also an important research factor.
Istraživanje: All sorts of takeaway food containers from the market were surveyed. He took the container and had dining experiences with them. He realized then that the main function of the takeout package was putting the product inside and taking it home; the function of experiencing an impression of the food was omitted. The taste of a dish can change depending on the plate. As COVID-19 has increased takeout consumption, he felt the need for a package that would ensure meals weren't simply consumed.
Inspiracija: This design was born from the idea of how to express the goodness of the contents in the package. The wrapping paper has the illustration of a Sandwich's cross-section. The illustration expresses softness, the ready-made and handmade feel of the Sandwich, venturing to leave an impression of roughness. In addition, the gentle wrapping paper is also linked to the process of cooking the Japanese Omelette. The consumer can then imagine the contents and the chef from the package.
Trajanje projekta: This project started in June 2020 in Iyo Saijo City, Ehime Prefecture, Japan, and ended in December 2020. Package production began in December 2020 and ended in January 2021. The product has been on sale since February 2021.
Tijek rada: Designed to facilitate cooking and communication. When the wrapping paper, which gives the impression of softly enveloping the dish, is opened, a first look reveals the contrast between the bright blue claire printed on the back and the dark brown of the box. Its form brings parties and picnics to mind. It has been thought up with improving the act in mind of having a special and enjoyable meal, rather than reluctantly filling the hunger.
Članovi tima: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Assistant: Miyuki Hino
Photographer: Yuta Takahashi
Zasluge za fotografije: Image 1: Photographer Yuta Takahashi, 2021
Optional Image 1: Photographer Yuta Takahashi, 2021
Optional Image 2: Photographer Yuta Takahashi, 2021
Optional Image 3: Photographer Yuta Takahashi, 2021
Optional Image 4: Photographer Yuta Takahashi, 2021