Luzhou Laojiao 1915 Ambalaža za bocu žestokog pića by Haijun Shen

Luzhou Laojiao 1915 Ambalaža za bocu žestokog pića by Haijun Shen is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

SrebroAmbalaža· 2021

Luzhou Laojiao 1915 Ambalaža za bocu žestokog pića

by Haijun Shen

Client: DIGA Creative design

Srebrna nagrada A' Design Award Winner in Ambalaža Category

25,420

Verified Award Winner

Verify Award Status for #121290

View at A' Design Award Press Release Award Badge

Colors

The Design

About Luzhou Laojiao 1915 Ambalaža za bocu žestokog pića

Luzhou Laojiao 1915 ambalaža je za kinesko žestoko piće baijiu. Boca je oblikovana poput jedrilice, a vizualni simboli profinjeni su iz karte Jiangyang iz Luzhoua. Zakrivljeni oblik upućuje na tekućinu koja teče unutar boce i pruža ugodan osjećaj u ruci. Boca je izrađena od stakla s prskanom bojom i utisnutim znakom marke. Kutija je dovršena bronziranjem, reljefom i utisnutim znakom marke. Dimenzije ambalaže iznose 58 sa 158 sa 350 milimetara. Cilj je postići lagan i luksuzan izgled za konzumente u dobi od 30 do 40 godina, uz moderan vrhunski dojam koji zadržava tradicionalni karakter.

The Recognition

About the Srebrna nagrada A' Design Award

Luzhou Laojiao 1915 Ambalaža za bocu žestokog pića je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Luzhou Laojiao 1915 Ambalaža za bocu žestokog pića bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Luzhou Laojiao 1915 Ambalaža za bocu žestokog pića je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
Dimensions & Packaging: 58mm×158mm×350mm
Tags: Jiangyang map，Luxury ChineseBaijiu，sailboat
Production Technology: Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
Design Challenge: To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
Research: Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
Inspiration: The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
Project Duration: The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
Operation Flow: Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
Team Members: Haijun Shen
manling Lin