Yoyic Huojunpaopao Ambalaža za bocu s pićem by Tingting Wang

Yoyic Huojunpaopao Ambalaža za bocu s pićem by Tingting Wang is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2021

Yoyic Huojunpaopao Ambalaža za bocu s pićem

by Tingting Wang

Client: High-tech MengNiu Dairy (Beijing)CO.,LTD

Brončana nagrada A' Design Award Winner in Ambalaža Category

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The Design

About Yoyic Huojunpaopao Ambalaža za bocu s pićem

Yoyic Huojunpaopao je ambalaža za bocu dizajnirana za pjenušavo piće koje sadrži žive probiotike. Piće kombinira pjenušave bakterije mliječne kiseline sa živim probioticima, ima nisak udio šećera i ne sadrži masnoće. Boca je izrađena od visoko prozirnog PET materijala kako bi se postigla tekstura stakla, s laganim i vitkim oblikom te zapreminom od 388 mililitara. Etiketa koristi podebljani kineski kaligrafski znak i grafiku mjehurića kako bi sugerirala vitalnost. Cilj dizajna je izraziti i okus i zdravlje. Boca se prodaje u trgovinama mješovitom robom u uvjetima hladnog lanca kako bi probiotici ostali aktivni.

The Recognition

About the Brončana nagrada A' Design Award

Yoyic Huojunpaopao Ambalaža za bocu s pićem je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Yoyic Huojunpaopao Ambalaža za bocu s pićem bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Yoyic Huojunpaopao Ambalaža za bocu s pićem sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
Dimensions & Packaging: 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
Tags: yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
Production Technology: Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
Design Challenge: This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
Research: Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
Inspiration: We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
Project Duration: The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
Operation Flow: HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
Patents: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
Team Members: Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
Image Credits: .