Dizajn The Book That Grew Vodič za napasanje čiji je autor Fabiano Dalmacio iznimno je cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Ideja i Konceptualni Dizajn.
SrebroIdeja· 2021
The Book That Grew Vodič za napasanje
autor/ica Fabiano Dalmacio
Klijent: Rothco, part of Accenture Interactive
Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ideja
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Provjerite status nagrade za #122997Dizajn
O dizajnu The Book That Grew Vodič za napasanje
Knjiga koja je narasla vodič je za napasanje stvoren za poljoprivrednike u Irskoj. Knjiga predstavlja 10 lekcija i 10 praktičnih savjeta koji pomažu poboljšati održivost na farmama. Svaka stranica, svaka riječ i svaki dijagram oblikovani su pravim korijenjem trave dok je raslo. Korijenje je tijekom nekoliko tjedana usmjeravano kombinacijom vrtlarenja i pomnog rukotvorstva, pa je proces tiskanja dovršila sama priroda. Složeni poljoprivredni procesi objašnjeni su pomoću skupa prilagođenih simbola, a stranica koja se rasklapa omogućuje čitatelju provjeru ključa simbola tijekom čitanja. Zatvorena, knjiga mjeri 29,7 sa 42 centimetra.
Priznanje
O nagradi Srebrna nagrada A' Design Award
The Book That Grew Vodič za napasanje je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da The Book That Grew Vodič za napasanje bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. The Book That Grew Vodič za napasanje je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Iza dizajna
Komplet za medije
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
- Dimenzije i pakiranje
- Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
- Oznake
- book, design, Ireland, grass, farming, bank, idea
- Proizvodna tehnologija
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Dizajnerski izazov
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Istraživanje
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspiracija
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Trajanje projekta
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Tijek rada
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Članovi tima
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Zasluge za fotografije
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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