Full Moon Oglas na društvenim mrežama by Fabiano Dalmacio

Full Moon Oglas na društvenim mrežama by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Oglašavanje, Marketing i Komunikacija Competition Category.

SrebroOglašavanje· 2021

Full Moon Oglas na društvenim mrežama

by Fabiano Dalmacio

Client: Rothco, part of Accenture Interactive

Srebrna nagrada A' Design Award Winner in Oglašavanje Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Full Moon Oglas na društvenim mrežama

Full Moon je oglas za društvene mreže izrađen za Guinness. Vizual je objavljen u feedovima i pričama na Facebooku i Instagramu u noći vještica 2020. godine, kada je diljem svijeta bio vidljiv rijedak plavi mjesec. Slika je nastala retuširanjem i fotomanipulacijom u programu Adobe Photoshop. Referentne slike mjeseca visoke rezolucije, slike brenda i teksture piva kombinirane su u slojevima kako bi tvorile jedinstvenu sliku. Namjera je bila uključiti se u globalni razgovor jednostavnom poveznicom između mjeseca i čaše piva.

The Recognition

About the Srebrna nagrada A' Design Award

Full Moon Oglas na društvenim mrežama je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Full Moon Oglas na društvenim mrežama bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Full Moon Oglas na društvenim mrežama je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Dimensions & Packaging: Facebook & Instagram feed/stories.
Tags: beer, Guinness, halloween, moon, Ireland
Production Technology: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Design Challenge: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Research: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Inspiration: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Project Duration: The project was developed in October 2020 in Dublin, Ireland.
Operation Flow: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Team Members: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire