Pepsi Culture Serija limitiranih izdanja limenki za piće – dizajner Dennis Furniss

Dizajn Pepsi Culture Serija limitiranih izdanja limenki za piće čiji je autor Dennis Furniss iznimno je cijenjeni dobitnik prestižne nagrade 2021 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ZlatoAmbalaža· 2021

Pepsi Culture Serija limitiranih izdanja limenki za piće

autor/ica Dennis Furniss

Klijent: Pepsi

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Ambalaža

35,686

Potvrđeni dobitnik nagrade

Provjerite status nagrade za #123071

Posjetite stranicu Pogledajte na A' Design Award Priopćenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Pepsi Culture Serija limitiranih izdanja limenki za piće

Pepsi Culture je serija limenki ograničenog izdanja stvorena za brend bezalkoholnih pića u Meksiku. Serija se sastoji od šest kolekcionarskih limenki, a svaka limenka predstavlja jedan meksički grad. Lokalne priče, tradicije i umjetničke reference prevedene su u ilustrativne uzorke koji spajaju dugogodišnje kulturne simbole sa suvremenim dizajnerskim pristupom. Svaka limenka izrađena je od aluminija, sadrži 12 unci i dovršena je visokorezolucijskim offset tiskom. Limenke se prodaju pojedinačno, a zajedno tvore seriju koja odražava regionalnu raznolikost.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Pepsi Culture Serija limitiranih izdanja limenki za piće je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Pepsi Culture Serija limitiranih izdanja limenki za piće bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Pepsi Culture Serija limitiranih izdanja limenki za piće stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimenzije i pakiranje: 12 Oz Cans, sold individually as a series.
Oznake: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Proizvodna tehnologija: High definition offset printing on alluminum
Dizajnerski izazov: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Istraživanje: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiracija: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Trajanje projekta: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Tijek rada: Not applicable
Patenti: Not applicable
Članovi tima: PepsiCo Design Latin America
Zasluge za fotografije: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.