Ying Hua Qing Su Ambalaža – dizajner Jin Zhang

Dizajn Ying Hua Qing Su Ambalaža čiji je autor Jin Zhang iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2022

Ying Hua Qing Su Ambalaža

autor/ica Jin Zhang

Klijent: Ying Hua Qing Su

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

14,778

Potvrđeni dobitnik nagrade

Provjerite status nagrade za #126385

Posjetite stranicu Pogledajte na A' Design Award Priopćenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Ying Hua Qing Su Ambalaža

Prednja strana poklon kutije prekrivena je trešnjinim cvjetovima, koji se slažu sa znamenitim zgradama u Wuhanu, pokazujući vitalnost proljeća i lokalne karakteristike. Lastavica s ljubavnim pismom daje slici romantičnu emociju, likovi iz 1990-ih dodaju osjećaj retro stila, ističući karakteristike stoljetnog umijeća izrade marke. Unutarnji dizajn kutije može se pametno saviti u oblik trešnjinog cvijeta, koji se slaže s plavom donjom kutijom jezera, stvarajući estetski osjećaj trešnjinog cvijeta koji pada na jezero.

Priznanje

O nagradi Brončana nagrada A' Design Award

Ying Hua Qing Su Ambalaža je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Ying Hua Qing Su Ambalaža bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Ying Hua Qing Su Ambalaža sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Dimenzije i pakiranje: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Oznake: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Proizvodna tehnologija: Coated paper with gray board, hot Blue Gold
Dizajnerski izazov: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Istraživanje: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Inspiracija: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Trajanje projekta: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Tijek rada: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Članovi tima: Designer:Jin Zhang
Illustrator:Ru Jun