Xiaoxiancao Vrećica Čaja – dizajner Jin Zhang

Dizajn Xiaoxiancao Vrećica Čaja čiji je autor Jin Zhang iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2022

Xiaoxiancao Vrećica Čaja

autor/ica Jin Zhang

Klijent: Xiao xian cao

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

13,326

Potvrđeni dobitnik nagrade

Provjerite status nagrade za #126463

Pogledajte na A' Design Award Priopćenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Xiaoxiancao Vrećica Čaja

Proučavanjem podrijetla vrećica čaja, dizajnerica je odredila priču u dinastiji Tang, a ispijanje čaja s rukavima prekrivenim ustima uzela je kao glavni vizualni izraz kako bi što više ljudi upoznalo i zavoljelo čaj na zanimljiviji način. Na poleđini, lako razumljiv "čaj" koristi se za prenošenje kategorije i poboljšanje osjećaja kvalitete. Mala vrećica čaja koristi vrećicu od aluminijske folije s neovisnim malim pakiranjem, što je prikladno potrošačima za nošenje i piće.

Priznanje

O nagradi Brončana nagrada A' Design Award

Xiaoxiancao Vrećica Čaja je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Xiaoxiancao Vrećica Čaja bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Xiaoxiancao Vrećica Čaja sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Dimenzije i pakiranje: Box size285mm*100mm*35mmPackage content3g*10
Oznake: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Proizvodna tehnologija: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Dizajnerski izazov: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Istraživanje: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Inspiracija: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Trajanje projekta: It will be designed in August 2020 and put on the market in September 2020
Tijek rada: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Članovi tima: Designer:Jin Zhang