Aesthetics of Calibration Enterijer prodavaonice naočala by Clement Tung Jeun Cheng

Aesthetics of Calibration Enterijer prodavaonice naočala by Clement Tung Jeun Cheng is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Unutarnjeg Prostora i Izložbi Competition Category.

ŽeljezoInterijer· 2022

Aesthetics of Calibration Enterijer prodavaonice naočala

by Clement Tung Jeun Cheng

Client: CINCHstudio Spacial Design

Željezna nagrada A' Design Award Winner in Interijer Category

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The Design

About Aesthetics of Calibration Enterijer prodavaonice naočala

Estetika kalibracije unutrašnji je dizajn trgovine naočalama u Macau, površine oko 30,3 četvorna metra. Otvoreni tlocrt zamjenjuje zatvoreni raspored tradicionalnih trgovina naočalama. Središnji otok s barskim stolicama približava kupce, osoblje i proizvode, omogućujući opušten razgovor. Drveni uzorci i vodeni kamen kombinirani su s detaljima od nehrđajućeg čelika koji odražavaju metal naočala. Svi proizvodi postavljeni su iznad visine struka na dugim i kratkim daskama koje podsjećaju na oznake kalibracijske skale.

The Recognition

About the Željezna nagrada A' Design Award

Aesthetics of Calibration Enterijer prodavaonice naočala je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Aesthetics of Calibration Enterijer prodavaonice naočala bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Aesthetics of Calibration Enterijer prodavaonice naočala se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a glasses store forfeiting the old-style glasses store type with a brand new design, thereby creating a bright and professional commercial space with open-style design as the main body, utilizing the central island bar chair design to shorten the distance between the customers, employees and products, thereby allowing for more relaxed communication without the restriction of distance.
Dimensions & Packaging: The property is about 30.3 square meters.
Tags: Interior Design, Glasses Store, Waterstone, Stainless steel, Modern style
Production Technology: As for the materials, the combination of wood patterns with waterstone endows the space with a dignified yet refreshing visual effect, which is decorated with stainless steel that corresponds to the metallic material of the glasses, further bringing out the professional and fashionable ambience. Moreover, due to the long and narrow shape of the spatial layout, the circulation and area segmentation are limited, where an open sentiment is required to be presented in the limited space while offering strong storage function in order to display the numerous branded product models.
Design Challenge: The position of the entrance is elevated, allowing sunlight to result in a greater shining angle, thereby enhancing indoor lighting; LED lights are selected for the light fixture to save energy, while eco-friendly wallpapers are adopted to reduce the burden on the environment; with the building structural technology, natural ventilation and natural lighting are further emphasized to enhance the indoor degree of comfort, thereby satisfying the indoor lighting demand.
Research: All products are displayed above the waist height to allow for more focused and clear visual effect, thereby reducing compressed visual sentiment while further adding in rhythmic long and short planks, resembling the long and short markings on the calibration, allowing the product arrangement with variation and separation without influencing the overall spatial harmony, it is a spatial design filled with ingenious ideas which combine with the product characteristics.
Inspiration: Treasure what is offered by nature via the approach of being the designer, to allow people and the environment to live sustainably with a friendlier approach.
Project Duration: The project finished in July 2020, Macau.
Operation Flow: The visual space is extended via the use of the bevel design by the entrance as well as the lines of the walls on both sides, with circulation which is designed to attract customers to go inside the store; moreover, all products are displayed above the waist height to allow reducing compressed visual sentiment while further adding in rhythmic long and short planks, resembling the long and short markings on the calibration, allowing the product arrangement with variation and separation without influencing the overall spatial harmony, it is a spatial design filled with ingenious ideas which combine with the product characteristics.
Team Members: Director: Clement Tung Jeun Cheng
Image Credits: Photo credit: Billy Yiu