Zhen Hao E Ambalaža za pseću hranu – dizajner Yuchen Han

Dizajn Zhen Hao E Ambalaža za pseću hranu čiji je autor Yuchen Han iznimno je cijenjeni dobitnik prestižne nagrade 2022 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2022

Zhen Hao E Ambalaža za pseću hranu

autor/ica Yuchen Han

Klijent: Ningbo Xuanmengzhi Trading Company Ltd.

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Zhen Hao E Ambalaža za pseću hranu

Zhen Hao E je serija ambalaže za pseću hranu i grickalice za pse. Dizajn se oslanja na kinesku kulturu prikazujući pse kao drevne careve različitih dobi. U Kini se vlasnike pasa često opisuje kao službenike koji služe svojim ljubimcima, a ta ideja oblikuje ilustracije. Crtani likovi pasa označavaju veličinsku skupinu, razdvajajući male pse od srednjih i velikih pasa. Različite boje razdvajaju hranu za pse od grickalica, čime je asortiman lako razumljiv. Koriste se reciklirani papir, valoviti karton i vrećice od aluminijske folije.

Priznanje

O nagradi Željezna nagrada A' Design Award

Zhen Hao E Ambalaža za pseću hranu je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Zhen Hao E Ambalaža za pseću hranu bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Zhen Hao E Ambalaža za pseću hranu se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimenzije i pakiranje: 28.5*21cm
20*30cm
20*36cm
23*40cm
Oznake: Dog food, Oriental style, Package Design, Cartoon Dog
Proizvodna tehnologija: Recycled paper, corrugated paper, aluminium foil bag.
Dizajnerski izazov: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Istraživanje: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiracija: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Trajanje projekta: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Tijek rada: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.