Dizajn Cala di Seta Vinske Etikete čiji je autor Giovanni Murgia iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.
BroncaAmbalaža· 2022
Cala di Seta Vinske Etikete
autor/ica Giovanni Murgia
Klijent: Cantina di Calasetta - Cala di Seta
Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža
Potvrđeni dobitnik nagrade
Provjerite status nagrade za #127081Dizajn
O dizajnu Cala di Seta Vinske Etikete
Projekt dizajna ambalaže predstavlja vina kao jedinstvene i identifikacijske elemente, povezane s mjestom u kojem su rođena, ali okrenuta svijetu. Privlačnost je ona mladih, šarenih i lakih za interpretaciju vina, usmjerenih na nezainteresirane mete, ali traže kvalitetne proizvode. Iz tog razloga dizajn karakterizira šaren, minimalan i profinjen izgled u kojem se ističe dizajn svjetionika, izrađen jednostavnom, ali moćnom grafikom te ukrašen limovima u boji i trodimenzionalnim efektom brajevog reljefa koji simulira more.
Priznanje
O nagradi Brončana nagrada A' Design Award
Cala di Seta Vinske Etikete je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Cala di Seta Vinske Etikete bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Cala di Seta Vinske Etikete sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Iza dizajna
Komplet za medije
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
- Dimenzije i pakiranje
- Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille - Oznake
- wine, carignano, label, sardinia, italy, minimalism
- Proizvodna tehnologija
- The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
- Dizajnerski izazov
- Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
- Istraživanje
- The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
- Inspiracija
- Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
- Trajanje projekta
- The project started in February 2021 in Sassari anche finished in April 2021.
- Tijek rada
- The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
- Članovi tima
- Art direction: Giovanni Murgia
Illustration: Giovanni Murgia
Copywriting: Giovanni Murgia
Photography: Diego Attene - Zasluge za fotografije
- Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene
Sponzorirano
Istražite izvan Designers.org
Otkrijte proizvode, usluge i prilike naših oglašivačkih partnera.
Istražite više
Srodni dizajni
Istražite više nagrađivanih dizajna iz iste kategorije, odabranih prema zaslugama.
