Wu Xing Pakiranje by Siwei Lai is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

SrebroAmbalaža· 2022

Wu Xing Pakiranje

by Siwei Lai

Client: Huyu

Srebrna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #127379

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wu Xing Pakiranje

Serija radova Wu Xing koristi životinje kao interpretaciju i kategorizira ih prema pet elemenata sukladno njihovim karakteristikama. Među njima, kako bi se naglasio ciklus simbioze u Wu Xingu, dizajneri su dodali izlazak i zalazak sunca u svaku ilustraciju, predstavljajući početak i kraj dana. Kutija za slike je glavni strukturni razvoj, pokazujući osjećaj luksuznog i klasičnog izdanja. Od kutije u obliku knjige do razvijanja u ambalažnu strukturu koja samostalno postaje stalak za izlaganje. U ovoj posebnoj ambalažnoj strukturi, svaka kartica može biti u potpunosti prikazana.

The Recognition

About the Srebrna nagrada A' Design Award

Wu Xing Pakiranje je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Wu Xing Pakiranje bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Wu Xing Pakiranje je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card of this work “Wu Xing“ can be fully displayed.
Dimensions & Packaging: Outer box size: W18×L27×H4 cm; The size of the display stand after unfolding: W53×H22.5×D9 cm
Tags: Visual Identity, packaging structure, printed matter
Design Challenge: In order for the cards to be fully displayed at one time and to reduce the volume during packaging and transportation. We tested and adjusted many times to have been carried out on the display of the packaging and the folding structure.
Research: Our research included: 1. Communications with the client. 2. Defined the tone and manner of the brand 3. Structural packaging design, test, and revise the structure. 4. Visual design.
Inspiration: This work “Wu Xing“ presents a series of works that categorize these five elements according to their characteristics, and from my own perspective to use animals as a representative interpretation. Among them, in order to emphasize the cycle of gram and symbiosis in the five elements, I added the sunrise and the sunset in each illustration, representing the beginning and the end of the day.
Project Duration: The project started in January 2021 and finished in April 2021, in Taichung City, Taiwan.

Read the Press Release