XinJiHao 10 Pakiranje Čaja by Evan Chen is a highly esteemed winner of the very prestigious 2022 Zlatna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ZlatoAmbalaža· 2022

XinJiHao 10 Pakiranje Čaja

by Evan Chen

Client: Bama Tea Co., Ltd

Zlatna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #127647

View at A' Design Award Press Release Award Badge

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The Design

About XinJiHao 10 Pakiranje Čaja

U procesu vađenja deset godina starog čajnog kolača pohranjenog u internom suhom skladištu, potrošači otvaraju kutiju čaja od zlatne križne linije, kao da otvaraju zlatno doba od deset godina. Planinski uzorak u vanjskoj kutiji i trodimenzionalna planinska skulptura u unutarnjoj posudi predstavljaju planinu kroz koju je čaj prošao u procesu transporta odnosno planinu koja je rodila čaj, čineći drevni Pu'er spremnik za čaj s jedinstvenom memorijom.

The Recognition

About the Zlatna nagrada A' Design Award

XinJiHao 10 Pakiranje Čaja je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da XinJiHao 10 Pakiranje Čaja bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. XinJiHao 10 Pakiranje Čaja stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
Dimensions & Packaging: 3000mm*3000mm*3000mm
Tags: logo，packaging，illustrations，graphics
Production Technology: Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
Design Challenge: How to combine the quality of "Black Gold Decade" with visual expression.
Research: This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
Inspiration: Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
Project Duration: The project was launched in Suzhou in March 2021.
Operation Flow: The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
Patents: BamaTea
Team Members: WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen
Image Credits: BamaTea