Tralock Ambalaža za lokot by Bakhtiyar Baimurzayev

Tralock Ambalaža za lokot by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2022

Tralock Ambalaža za lokot

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

Brončana nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #127960

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Colors

The Design

About Tralock Ambalaža za lokot

Tralock je ambalaža dizajnirana za lokot za putni kovčeg. Kutija je oblikovana kao mali kovčeg, čime se ambalaža izravno povezuje s namjenom proizvoda. Naziv kombinira riječi putovanje (travelling) i lokot (lock), a slovo o u logotipu oblikovano je kao ključna rupa. Struktura se sastoji od dva sloja. Blister jezgra pridržava lokot i ključeve na mjestu, dok kartonski sloj nosi tiskani dizajn. Izrez (diecut) omogućuje kupcu da vidi proizvod unutar ambalaže. Žive boje odražavaju temu putovanja i pomažu da ambalaža bude uočljiva.

The Recognition

About the Brončana nagrada A' Design Award

Tralock Ambalaža za lokot je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Tralock Ambalaža za lokot bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Tralock Ambalaža za lokot sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev